85 Great Portland Street, London +44 (0) 203 368 6606



Increase in value



Sales Growth



In 1 year



bigger team, 1/10 cost

About Us

Sales & Marketing

for faster growth

We have a great track record in helping companies accelerate growth, and IBG’s 4 divisions target support where you need it most. Because in this time of crisis your business needs to adapt to survive.

We can provide outstanding marketing expertise on demand, a ground-breaking sales process proven to turbo-charge growth, unique data-driven knowledge about the root causes of buying and virtual testing labs to pilot test your campaigns.

You can work with us long term or call us in for a short-term burst of brilliance when you need it most. See what our clients say in this video >>>

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Our Team

It’s the first thing that sets us apart, combining 70 years of priceless real-world experience.

Innovative Solutions

Where we really stand out from the competition. From a unique sales process to data and AI.

Think Like a Client ™

So they buy from you again and again. It's how we get such great results.


Thrive, don't just survive

Each of IBG’s 4 divisions gives you pinpoint expertise from people who are the best in the business, using evidence-based solutions to accelerate your growth.

Insourced Sales & Marketing

Gain access to unique knowledge about the root causes of buying, putting you at significant competitive advantage in the new economy.

Our innovative insourced approach empowers you to transform your company yourself. It is based on 50 years of research into how businesses evolve when the world changes, combined with the power of Artificial Intelligence. Use our virtual testing lab to run pilot tests of your new marketing strategies and sales propositions, and as you improve them seed your future growth.

  • 40% increase in the speed of your business growth.
  • 25% increase in your marketing effectiveness.
  • Pay NOTHING until your revenues start to rise – because we are 99.5% confident in our results.

Sales & Marketing Advisory

Consultancy services to ensure you and your business perform to your highest ability. Years of trusted sales and marketing experience you can draw upon, a valuable sounding board for ideas, and practical solutions to elevate and maintain your performance.
  • Board Advisor / NED – expert guidance at your fingertips.
  • Mentoring and Coaching – thrive in a fast-paced world.
  • Sales & Marketing Audits / Review – “Why didn’t I think of that?”

Sales Execution

Focus your drive for new business on the ‘client buying cycle’ rather than an internal sales process, ensuring you engage with prospects in a relevant, engaging and personalised way for quick wins and lasting relationships. Hone your elevator pitch and work out how much to charge with our Go to Market Planning, and use our Outsourced Sales service to benefit from the expertise of our high-calibre sales executives at less cost than a full-time in-house team. You can also bring in extra staff and specialist know-how at crucial points.

  • Go-to-Market Planning – strategic thinking to increase profits.
  • Outsourced Sales – accelerated delivery of significant revenue at low risk.
  • Staff Augmentation – exactly the people you need, when you need them.
  • Bid Support – increase your win rate and land valuable new business.

Marketing Execution

Instantly make your team 10x larger for 1/10 of the cost. Our marketing operation, Martivia, provides on-demand marketing services for companies with small teams struggling under increased demands on technology, time and expertise. We have access to people, companies and specialist knowledge across the entire marketing spectrum. This means that your small team can become very large … overnight!
  • One-off projects: There when you need us and gone when you don’t.
  • Agency of record: Your go-to source for everything marketing.
  • Fresh-start projects: Reinvent yourself.


Your Hidden Growth

Go-to-Market Planning

Strategic thinking to increase profits and accelerate growth.

Go-to-Market Planning

With our Go-to-Market service you can create a plan to launch a new product or service. You will be able to identify your ideal customer, prove the value your product or service creates and get everything in place from training plans to job descriptions. It’s a fundamental step towards faster growth.

Board Advisor / NED

Expert guidance at your fingertips.

Board Advisor / NED

For 25 years IBG founder Simon Warman-Freed has been running his own companies, growing other people’s SMEs from six figures to multi-millions, and in senior director roles with multinational corporates. Above all, he is still building businesses, active at the sharp end every day. Where can his sales and marketing expertise and insight take your company?

Outsourced Sales

Accelerated delivery of significant revenue at low risk.

Outsourced Sales

Imagine having a sales team of street-savvy professionals that boasts over 30 years of delivering significant sales for clients. Business-critical benefits include: Reduced time to market, Reduced fixed costs, & Fresh point of view.

Mentoring & Coaching

Thrive in a fast-paced world.

Mentoring & Coaching

Elevate Mentoring™ Elevate Development™ IBG Coaching

Read more

Staff Augmentation

Exactly the people you need, when you need them.

Staff Augmentation and Bid Support

Exactly the people you need, when you need them. Overcome an immediate challenge such as a new product launch, or increase your bid win rate and land valuable new business. All while saving on the costs of employing extra permanent full-time staff members.

Sales & Marketing Review

“Why didn’t I think of that?”

Sales & Marketing Audits / Review

Gain expert insight into what you’re doing right, what could be improved … and where there are opportunities you’ve never thought of. Getting a fresh perspective from our experts, combined with powerful analytical and measurement tools, is the foundation stone of planning your accelerated growth trajectory.

Contact Us


a Case Study